Bupa, an international healthcare company with 43 million customers globally, is rolling out digital health solutions to provide a more personalised healthcare experience. 

Blua, which was first introduced in Spain and saw an increase in users during the pandemic, delivers virtual care, allowing customers to access healthcare support quickly and easily. The solution offers preventative health coaching and vital signal monitoring, providing customers with a better understanding of their health status. It also enables Bupa to better understand their customers’ needs and build innovative new services.

Dr Paula Franklin, Bupa’s Chief Medical Officer, said that Blua “signals the beginning of a more in-depth way for customers to connect to their healthcare provider. Blua, along with digital transformation as a whole, supports Bupa on journey to create a connected healthcare solution for customers, both online and in person.” 

With no shareholders, Bupa’s structure enables it to reinvest profits into providing more and better healthcare for the benefit of current and future customers. The company’s investments in digital health innovations will make healthcare delivery more efficient and sustainable, while ensuring that customers stay healthier for longer with better healthcare outcomes.

As people live longer, the need for healthcare support will only increase. Bupa’s digital health solutions are a step forward in delivering personalised, efficient and sustainable healthcare for customers around the world.